Sunday, January 20, 2008

Digital Rights Management - Software Piracy is Killing the Industry

What would you say if you were told that you were losing thousands upon thousands of dollars on a piece of software that you have created and are trying to make a profit off of? Well, it is the truth. Software piracy is a problem that has brought the software industry to a near standstill, costing the industry billions of dollars each and every year in lost revenue, not to mention thousands upon thousands of software and IT jobs in the United States. Something must be done about the issue of software piracy but what? Copyright infringement is a faceless crime; the victim is often the hard working programmer but the assailant could be anybody; you could look them in the face and not know who they are. For this reason, it is important to protect your digital media as much as you possibly can because of all intellectual property is it at the most risk of infringement by others, and those who can take advantage of a weak security process or a hole in programming certainly will. The world is full of those who want to profit from something that they had no part in. It has been going on since the beginning of time and the only difference now is that technology has allowed people to take advantage of the work of others like never before, as well as giving them an even more efficient means of distributing and even profiting from the work of others. It seems you don t have to have a software programming degree or experience to make money selling computer programs or similar digital media; all you have to do is be the proud owner of a CD or DVD burner and maybe even a few good hacking skills. Good digital rights management techniques are necessary now more than ever before. Unfortunately it is another investment in its own but there are services out there that are making good digital rights management services more and more affordable, just to offset the enormous killing that software piracy is causing to the industry. If you have created a software program, take the necessary steps to prevent it form being copied or utilized by others to make a profit. A computer program or video game, picture or e-book is just as important as a painting or novel and it is just as wrong to sell and distribute one as the other. Without having appropriate digital rights management procedures in place you are leaving yourself open to an unnamed amount of money in profits. Do the right thing and protect your digital property somehow or another. Rod Beckwith is a software publisher that has created Lock It Now, which protects digital products from piracy. Rod’s company Anywidget LLC has been using this service with great success for over 2 years. For more information see: lockitnow.com

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