Trust Certificates And Site Seals - Why And Where?

Trust Certificates And Site Seals - Why And Where? A few years ago if one was asked what a trust seal is, they might have responded with I don t know , or a trust who? Trust certificates are becoming a very popular issue today, I even saw an article recently on third party verification - Surprisingly enough, this article was found on the popular virb, not the sort of place you would generally expect to find an article of this sort. I ll start with where to purchase trust certificates. One of the more common trust seals seen today is called Hacker Safe, known for its PCI (Payment Card Industry) scanning. Hacker Safe is one of the leaders in site seals today, however, it is quite costly and because of that it has many competitors catching up to it. Another popular certificate provider is called Control Scan. Control Scan does PCI scanning like Hacker Safe, however, they are somewhat cheaper. If you do not need PCI scanning (you don t sell more than twenty-thousand products a year and store senstivive information such as credit-cards) you may want to look at some of the other options such as Trust Guard. Trust Guard does not do PCI scanning, however, they verify your website to ensure that you are a legit business. They offer 5 different types of seals from their privacy seal to their certified seal, each one verifying another area of your site. One of the reasons I like the previous article mentioned(on Virb) is that it has a great reference(link) in it to another site called Trust the Seller which talks about a few different options where one can purchase trust certificates. There are many different sites that offer certificates it s important to find out which will benefit your site the most. So now that you know a few places where you may purchase trust seal s from, you may still be wondering why you would need to purchase them. Well by law some companies are required to do PCI scanning (high volume of sales), others simply put them on to increase their conversion or sales rate. Displaying trust certificates on your website is an almost guaranteed way to increase online sales since the third party verification ensures consumers that it is okay to purchase from you. I would recommend visiting site Trust the Seller mentioned above for a more depth look into trust certificates. I hope that you got something out of this article as it didn t go deeply into the subject but lightly treaded on the importance of them. Again, I suggest viewing the above mentioned site for some more detailed articles. I am a specialist in reviewing websites and marketing.